Case Study

Brand development and launch for Integral Digital Camera Memory.





Overview: When we were approached by one of Europe’s leading manufacturers and distributors of computer memory products to help develop a new high-street brand called Integral, we pounced on the idea. We knew straightaway this would be a high-visibility product requiring dedicated branding exercise. Design2 were glad to be involved in the design and positioning of the brand right from the concept stages. Through our discussions and reviews, it was established that the target audience would be in the 25 - 35 age bracket, well educated, interested in gadgets, and have a disposable income. This helped us get a very good feel for the product and its market, and we set to work. We tried various colours, tested its impact through mock-ups and internal surveys, and decided on the eventual colours - the Integral Purple and Green.

Additional work helped us in the placement, art direction, photography and packaging of the products. Since its launch, Integral has been well received in all its markets, and the client is already working on the launch for Europe.

Product Range:
Integral CompactFlash

•	Memory Card
•	Reader
•	Adapter

Integral SmartMedia:

•	Memory Card
•	Reader
•	Adapter

Design2’s involvement included brand development, their entire packaging range, advertisements, point of sale and exhibition graphics.